
In March, Greg Allen wrote at length about parent-run start-up Boon, noting the innovative, fashion-meets-function brand's push into major retail (namely Target). Next month, Boon will release a new batch of feeding gear that combines its trademark blend of efficiency, ergonomics and parental empathy with designs that, like the award-winning Frog Pod, may have you doing double-takes. Is that a toy iron or a no-spill toddler cup? A bedpan or a catch bowl? Melon scoopers or toddler-friendly utensils? A sex toy or a baby-food-dispensing spoon? In all seriousness, the line looks great; if only they were taking pre-orders...