In an entertaining press release announcing the re-launch of Pet Rocks, toy company CEO Marty Abrams says, "We believe that natural disasters - earthquakes, tsunamis, volcano eruptions, etc. - created geological changes that disturbed these dormant creatures, forcing them to surface above ground. When our field investigators reported back that the Pet Rocks were real, we decided to re-introduce them to the world again!”
Uhh, I don’t know about that, but I guess it’s a clever way for I-Star Entertainment to explain why they’re bringing back Pet Rocks. Jumping on the bandwagon of nostalgic 70s/80s toys, the company will re-introduce the rocks Earth Week weekend April 18 and 19th with scavenger hunts in NYC, Chicago, Boston, LA, Philly, and Washington, D.C. Pet Rocks will be available nationally at Toys R Us.
