With the economy in the toilet, retailers are pulling out all the stops to keep customers spending. Here’s what Toys “R” Us is doing.
Toys "R" Us has introduced $1-$2-$3 Fun! feature shops in the front of its stores nationwide to help parents provide affordable fun for their kids. Each shop features approximately 100 items for $1, $2 or $3 with themes such as dinosaurs, games and fun toys, princess dress up, musical instruments, art supplies and party favors. It’s a great one-stop shop for birthday party accessories. In fact Toys “R” Us has launched a website, www.Birthdaysrus.com, as a resource site that offers complimentary party planning tips and advice, suggested themes, checklists and free, downloadable invitations, birthday cards and thank-you cards, as well as games for kids.
