Patrick Dempsey has signed on to become the new face of Avon.  He is following in the powdered footsteps of fellow A-ish lister Reese Witherspoon.  

According to Women's Wear Daily, Dempsey signed a multi-year contract with Avon between $5-$6 million that includes his own men's fragrance this fall. Eau de McDreamy?

Avon CEO Andrea Jung says "This will be arguably the strongest franchise in the company's history."

I don't know, my grandmother used to sell Avon when I was a kid and often took me along with her during her deliveries which makes me an Avon alumn of sorts.  That being the case, Patrick has big shoes to fill.  I wear a size 12.