New 'celebrity baby' Bronx Mowgli, son of Ashlee Simpson Wentz and Pete Wentz, will be making his photo debut at some point, whether it be just by being photographed by paps in mom's arms or in an official photo shoot. And speaking of official pics, will Ashlee and Pete do that? According to some, they could get $2 million for them!
Howard Bragman, publicist to celebrities (does not work for the Wentz's) and author of 'Where's My 15 Minutes' said, "I see Ashlee and Pete coming in at the low seven figures mark. Two million seems like a good, solid figure for Ashlee and Pete. It's a two-celeb couple, so that's a boost for them."
So will they sell photos of their baby?
Bragman added, "Keep in mind, last year, Ashlee was the girl who sang along to the tape recorder," referring to her stint on SNL where she was caught lip-synching. "It was a PR nightmare. Now, she's a newlywed and a new mom, so she's a lot more relatable."
The publicist said that Ashlee could learn a thing or two from Angelina Jolie's 'baby-branding strategy.' He said, "Nobody does this better than Angelina. She and Brad Pitt have been very careful to make it clear that the money they've been getting has been part of their charity outreach work. The big bucks are a nice perk, but for them, the publicity is priceless."
And what's in it for magazines to fork out such ridiculous amounts of money? They don't often recoup that money in sales, but it's a case of "bragging rights." Bragman added, "Human beings are conditioned to love babies. And when you take two celebs and they have a baby, it's alchemy. It piques our curiosity - what will it look like? But it also humanizes the celebrity. It makes them relatable."
[Source]
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