What do SponeBob, Sir Mix-a-lot and the Burger King guy have in common? They're all in a nearly incoherent commercial that pissing of all sorts of parenting groups. (video after the break)
How can you possibly go wrong when you manage to fit three of greatest cultural icons of the last 100 years into a 30 second commercial?
Well, aside from the fact that the spot makes almost no sense at all -- except at the end where it shills 99 cent SpongeBob Kid's Meals -- watchdog groups like the Campaign for a Commercial Free Childhood (CCFC) are angry that BK is "sexualizing" SpongeBob. They accuse the commercial of using sex to sell grease burgers to kids.
People who like things to make sense are complaining that the spot is like a bad acid trip where you don't learn anything and end up with an annoying 90s dance hit stuck in your head.
Feminists are complaining that the ad promotes the objectification of women, especially the part where the Burger King guy actually measures ladies' square butts.
The only one who's not complaining is Sir Mix-a-lot, who's probably glad to grab a fat paycheck.
Source | Photo