Every
time that I see a headline about how much some magazine has spent -
usually the GDP of a small country - acquiring the exclusive rights to
celebrity baby photos, I have a little moment of combined revulsion and
surprise. Revulsion, because, well, how many children could you feed
with that money? And surprise because - WHY? Does six million dollars -
the amount rumored to have been spent on J-Lo's baby pics - actually
translate into increased revenue for a magazine? Do babies on covers
really move that much product?
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