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Disney Licenses "Princess" Wedding Gowns

Posted by Patti

Oh, goodie. As if it's not annoying enough that my four-year-old wakes up every morning, stretches, and then announces "Today I'm going to be Princess Aurora"--or "Belle", or "Jasmine", or whichever princess persona happens to strike her fancy that day. Now Disney's marketing machine is attempting to ensure that she never, ever grows out of her Princess phase. They've launched a new line of wedding gowns inspired by their princess posse and designed for real adult brides who should know better. Bridesmaid's dresses will be "maidens' dresses". Accessories will be referred to as "jewels". And the centerpieces of the collection will be the $1100-2900 bridal gowns inspired by Disney's cash cows.

Disney's hoping to tap further into their lucrative wedding segment (about 2000 couples marry at Disney World every year) by offering a piece of the Disney wedding experience to people who'd rather get married at home.  

Do not tell my four-year-old. Please. I'm praying for the day she wakes up and just decides to be herself for once.  


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Posted Feb 28 2007, 01:49 PM
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Comments

 

Sheri said:

Damn!!!!  I want to get married again!!!!  (same man of course)

February 28, 2007 4:16 PM
 

tray said:

Wanna see pics??

http://www.disneyweddingsjapan.com/japanese/dah/opt/dre/index.html

February 28, 2007 4:58 PM
 

Patti said:

Tray, I'm almost sorry I clicked on that. I wonder if the gowns for the American market will be the same.

February 28, 2007 5:14 PM
 

creative-type dad said:

I wouldn't mind seeing the Jasmine one- doesn't she wear that Princess Leah slave costume...

February 28, 2007 5:25 PM
 

Karen Murphy said:

And the marketing machine rolls on.

February 28, 2007 5:38 PM
 

Peter said:

My sons like the Princess pull-up diapers, so perhaps one of them will get married in one of these gowns one day.

February 28, 2007 6:30 PM
 

Whit said:

I wouldn't worry about your daughter, the princess thing will be fazed out by then.  Disney is living in the now and going for the current adult market.

http://www.thedisneyblog.com/tdb/2007/02/disney_targets_.html

March 1, 2007 12:18 AM
 

Kelly said:

I've never understood grown-ups wanting to dress in Disney attire.  I think they seem to be the same people who collect Precious Moments stuff.  

That being said, maybe I'm just one step away from those people.  I did go to Disney World for my honeymoon...  Oh no!!!

March 1, 2007 9:12 AM
 

tray said:

Whit, I hate to break it to you, but 100 years from now it won't be Disneyland or Disney World - it will be Disney Planet.

and hey Kelly, I dress up like a princess..it is required for playtime in my house and I don't own any Precious Moments stuff - oh do Christmas Ornaments count?? (I didn't buy them)...

As soon as my daughter figured out that being a "princess" at Disney was a job that you could get hired to do it became her life's goal, so much for the "Future President" t-shirt

Oh well, after all I wanted to be a lawyer when I was eight, and I got over it.

March 1, 2007 11:27 AM

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