I've always wondered about those thrilling, one-word endorsements that accompany movie ads and trailers. I have a sneaking suspicion that on many films the word "riveting!" came from a sentence like: The only riveting thing about this flick is the closing credits.

Still, I'm giving it a try. Strollerderby will appear in one movie ad or another this summer, because this movie looks too hilarious, too exciting, too spot-on accurate to pass up. And get this, it's a parenting movie. Go figure.

I was out with a dads group at the movies when I first saw the laugh-out-loud trailer, and I was intrigued because it seems the makers of "The 40-year-old Virgin" are now pondering what happens when the virgin is no more. (How's that, Universal Studios? Suck it USA Today!) "Knocked Up" involves a lot of drinking, a lot of partying, a one-night stand and voila ... parenthood!

But what happens when the strangers decide to get together for the sake of the baby? Oh who cares? Katherine Heigl's in it. (OK, maybe that won't make any ads, but still ... the movie looks pretty fun. And I know at least one dads group that will take it in this summer. For the baby, of course.)