Similac is tapping into the flavored beverage trend by introducing two new versions of its best-selling baby formulas, Mayan Chocolate (made with real dark chocolate and hints of mild chipotle chile and cinnamon) and a Vanilla Chai Spice with heady Indian spices like cardamon and cloves. These new flavored formulas have all the vitamins, minerals, and nutrients of regular formula, and are available in powder or ready-mixed bottles.
Similac spokesperson John Cocktoston points out:
Parents today are exposed to exotic, ethnic foods that weren't readily available to previous generations. Similac recognizes this and is updating our own formulations as a reflection of the times. Our job is to offer parents a variety of choices when it comes to feeding their babies.
Worldly parents are apparently demanding more variety in their formula choices, and Similac, one of America's most trusted brands, appears to be delighted to meet that need. Also in the works are limited-availability seasonal flavors like Pumpkin Pie Spice and Egg Nog which will be available in the Fall.
Would you buy these flavored formulas or will you stick to plain? Please let us know!
