Here’s some breaking news: many moms don’t feel like perky June Cleavers.
That’s what BizRate Research found when they conducted a survey for Shopzilla. The
stunning findings: Most moms ranked themselves as the least happy person in the
household. The top concern of moms (64 percent) is feeling like there isn’t
enough time in the day to get everything done. In addition, 54 percent of moms
worry about finances, 44 percent feel “overworked or overwhelmed” (or maybe
both?) and 39 percent of moms feel taken for granted by family members. How
much did they pay Bizrate to figure that out? Give me ten bucks and a danish
and I could have told you the very same thing.
So what’s the solution? How can we resolve the dilemma of moms who are
expected to do it all, and give and give and GIVE, and yet get no glory for it?
Um, here: “’Making mom feel good on Mother's Day is more important than ever,’
said Helen Malani, Chief Shopping Expert, Shopzilla. ‘Moms told us it is the
day that makes them feel loved (68%), appreciated (60%) and happy (50%). So,
that's the ticket for turning her frown into a smile.’”
Turn her frown into a smile… Can I slap someone? That expression turned my
lunch in my stomach. But take it from the Chief Shopping Expert (she received
her Master’s in Shopping Sciences from Harvard) rather than pitching in on a
regular basis, you can throw a spa gift certificate at mom or take her shopping for a pretty bauble,
and she’ll forget all about how tired and overwhelmed she is. Sucka.
