Strollerderby

"Hot Milk" Lingerie: Pregnancy Porn or Just Pregnant?

Posted by Karen Murphy

pregnancy lingerie"Maternity underwear." Ew. As a kid I used to read the Sears catalog incredulously, searching for meaning and understanding in the pictures of women with grossly swollen abdomens covered with supportive-looking thick white fabric. Ew. In pregnancy, I studiously avoided anything that smacked too much of uber-maternity, choosing instead to opt for the under-belly look. Tents with bows? No thank you.

So how cool is it that manufacturers have begun catering to real women who don't want to cover up their fertility? The option of sexy maternity and nursing wear is finally at hand, and none too soon if you ask me. Even though, for me, pregnancy and the early months of motherhood were the least sexy of my life. By far. Still, something pretty and colorful totally beats ugly supportive let's-just-cover-her-up, don't you think?

Apparently, though, some people think the pregnant body is decidedly unsexy. Or maybe too sexy: after all, to be pregnant, one must have had sex, I'm pretty sure. And they're calling ads for "Hot Milk" maternity lingerie "soft porn."

Hello? Porn? So..if there's a fertile belly pictured, this is porn? Sorry, I just don't see it. Sure, the model doesn't maybe look quite real (where are the stretch marks?), but I certainly don't see porn here.

But maybe pregnant women should just go into seclusion the way they used to. Pul-eeze.


+ DIGG + STUMBLE

Comments

 

JulieT said:

I think this is a fabulous idea! Maternity bras are really ugly. When I was looking for maternity bras, I stopped at a Victoria's Secret and asked if they sold them, maybe in the catalog? The saleswoman said no, but she thought they should because so many women came in asking the same question.

July 16, 2007 12:52 PM
 

HDCS said:

Not only are maternity bras generally ugly, they tend to not be terribly comfortable or necessarily supportive, at least in my experience. Which is exactly why I agree with JulieT. When I was preggers and nursing afterwards, I was constantly yearning for Viki's Secret maternity skivvies too. Not for the sexy aspect though. They make some of the best bras and undies ever engineered. Comfy, well-fitted, all day kind of stuff. Their Body line is the best stuff on the market. VS is totally missing a huge revenue opportunity here.

July 16, 2007 2:58 PM
 

prescott said:

From the story: "Breastmates' website director Frances McInnes was flabbergasted by the complaints: 'Oh my God, take a chill pill,' was her first reaction, then she realised the reaction had to be due to the model being pregnant."

What is she basing that on? Call me crazy, but I think the complainers had a problem with receiving ads with women in lingerie in their inbox, pregnant or not, and would probably get their panties in a bunch (pun intended) over Victoria's Secret spam as well.

July 16, 2007 2:59 PM
 

mimi said:

Wow! I need these! And I can not fathom how people would be more offended by these ads than any non-maternity lingerie ad. Maybe Prescott is correct about the demographic of folks who received the ads.

I'm 7months pregnant right now and I've been going swimming in public everyday wearing a supportive bikini. I never even thought that my belly might be offending anyone. I'm lucky enough to not have stretch marks, so I never bothered buying a materninty takini or other full coverage suit - my belly is enormous and quite obvious How funny!

July 17, 2007 1:10 PM
 

Charli said:

Finally, sexy maternity lingerie. not all pregnant/breastfeeding women are fat, frumpy & old...

she is a real mama too - i didn't get stretch marks either!

July 17, 2007 11:05 PM
 

BOINKOLOGY: Insightful analysis of sex and culture. said:

Pingback from  BOINKOLOGY: Insightful analysis of sex and culture.

July 18, 2007 2:39 PM
 

Hennie Misiani said:

Well Done!  and Congratulations on the launch of your sexy maternity underwear.   How beautiful.  I just saw it on the Today Show.  I can't believe anyone would not like it.  I am a 56 year old mother of 4 and can only remember how ugly I felt in the ugly bras and undies we had back then.  I was 18 years old for my first.  Now my youngest daughter is 5 months pregnant and I am going to take her shopping for your beautiful feminine range.  Thank YOU.!!

July 19, 2007 7:39 PM
 

Franny said:

Hi Its Frances here from Breastmates. Its my newsletter that I emailed to customers that caused all this controversy. I was just notifying customers of this beautiful lingerie that I am now selling online through my www.breastmates.co.nz website (which is available worldwide). Yes members had all requested subscription to my newsletter and i was certainly not spamming them. Then I got replies and was being acused of sending out soft porn images – which is certainly not what I wanted to be accused of! Strangely these were my target audience of pregnant and breastfeeding mothers that were upset. I’ve set up my breastmates business to provide quality products for mothers during the breastfeeding time of their life. Not pornography!! Heck if people find the images of Hotmilk so offensive they better not look at my website as I have lots of breasts and nipples showing on a lot of images/product shots! The media did blow things a little out of proportion – it was only 3 people that complained about the images. I guess they just didn’t like seeing pregnant women as a sexual body, or perhaps they were jealous of this yummy mummy.
July 23, 2007 7:25 PM

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