The term "MILF" is thrown around with such zeal these days, one assumes that modern mommies spend all the live long day jetting from spa to plastic surgeon to personal trainer. Luckily, there are sites like this that remind us frump is not our enemy and should be embraced with a gentle maternal acceptance, along with incontinence and comfortable shoes.
As We Change sells jeans and other "shaping" clothing for the woman who is waving the white flag at vanity. These clothes yell "I give up!" and "I have no plans to be sexual this decade!" A prime example is the underwear pictured right, which not only tucks in your tummy, it also helps manage your incontinence with a useful pee pee panel.
The site does make some effort by selling bedroom enhancements, but they are dated and frowsy like the rest of the wares pushed here. Remember feminine deodorant spray? It's baaaaaaack.
So while MILF is overused and Mommy Looks Like a Sex Kitten is overdone, I'll take too much leather and tattoo artistry over huge mom jeans and FDS any day of the week.