Moving quickly past that headline, let's get into the ick story: Wal-Mart was selling some hot pink underwear in the juniors section. On the crotch it said, "Who needs credit cards" and on the ass, it finished with "When you have Santa". Perfect for our young girls, right? While the message is gross on a number of levels, we'll go with the most obvious: the conflation of young girl parts as a money-maker, and the presentation of Santa in a way that is far creepier than anything I could create on a personalized video message. Sugar daddy Santa Claus for our young ladies. Well, deck the halls.
So what happened? Feministing posted about them, letters were written, and Wal-Mart took them off the shelves. How much do we love the power of the blog to make things happen? Super duper kudos to Feministing--the post had this great line: "There's nothing quite like
telling adolescent girls that they don't need to worry about finances
since they have their very own moneypot between their legs." So score one for folks who would prefer preteen girls not measure their worth and security by what they have in their underwear.
