Strollerderby

Patronizing Pampers Pushing TV Pablum

Posted by Amy Kuras

I'm a total free sample whore, I'll admit it. I've signed up for all kinds of things to get free stuff or good coupons – or okay, my cat has, so when I get the telemarketing call for "Casey" I can say, in truth, that he is not able to speak on the phone.

As a parent and parent-to-be I get all kind of things – we're a pretty heavily-marketed-to group. I've got a nice little stash of newborn size diapers thanks to being on the Pampers mailing list – and then, yesterday, I received something that made the top of my head blow off.

A DVD of soap operas. Soap. Operas. Because apparently I am parenting in the 1950s.

Let me just share with you the jacket copy: "We know that having a baby changes your life dramatically, so while you take care of your newborn let us take care of you. Our shows are the perfect choice  for you – the new mom who needs some quality time for herself."

HOLY Patronizing Crap! Because of course, the brain exits along with the placenta, and I wouldn't, you know, read or surf the web or even blog during those precious moments, nope, I'm all about preposterous plot developments and sappy romance. Because, you know, chicks, we love that harebrained shit.

I mean, there's nothing wrong with watching soaps if that makes you happy, and given that I developed a pretty serious Gilmore Girls jones while I was nursing my daughter I can’t exactly be on my high horse television-wise. But I just find it so patronizing that because I am a woman, and a mother I'm supposed to seek out the most brainless entertainment as "me time."


 


+ DIGG + STUMBLE

Comments

 

elizabooth said:

during a difficult pregnancy - with 2+ months of bedrest, I developed a biiiig addiction to the Gilmore Girls too.  It continued for months and I think I made it through from beginning to nearly the end of season 5.  Loved it.

January 28, 2008 1:11 PM
 

cooper1178 said:

First, I too was completely hooked by the Gilmore Girls.  I would even sing the opening song to my daughter and get a little teary eyed.  Seriously, pregnancy/newborns really jack with you!

Second, as a mom, mother-to-be, AND employed in advertising, this has me all sorts of torn.  On one hand, I completely agree, very patronizing and somewhat offensive to assume soap operas are how I'm going to spend any spare time I may find when home with my new baby.  But on the other hand, I have to admit the marketing in and of itself is pretty smart.  I can't think of a better way to tap into a potential new audience.  I kind of wish I had thought of it myself.  

January 28, 2008 3:24 PM
 

Mike Adamick (Cry It Out!) said:

Please let's not put the GG in the soaps category, or even close, because where you lead, I will follow -- but not in a good way.

But yeah, what the hell Pampers? Moms get soaps and dads get squat -- so very Cleaverish of you.

January 28, 2008 4:19 PM

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