Along with an addiction to Gilmore Girls and an inability to tolerate rigid parenting philosophies, I developed a serious aversion to shopping when my daughter was born. Other than shoes, books, Ikea and Target, I do not enjoy trolling the aisles of anywhere, for anything, ever.
Online shopping comes in really handy, but shopping online for things like diapers and wipes never occurred to me – when I was still pretty new at this, Target or Costco runs for baby necessities were a much-needed excuse to get out of the house.
For awhile, the conventional business wisdom was that online retailers couldn't compete for that slice of the market. Diapers cost too much to ship and their profit margins are razor thin. Stores use good deals on diapers to get shoppers in the door and then make up the money on everything else you buy while you're there. Seriously, I can’t be the only person incapable of leaving Target with way too many things I hadn't planned on buying, right?
But according to this New York Times story, a few retailers, including Amazon.com and Diapers.com, have figured out a way to do this profitably, at prices competitive with big box stores. Where online retailers like Pets.Com failed, they are finding success by finding the absolute cheapest way to ship their products, for example. Plus, free-spending parents typically pick up other things like baby gear at either e-tailer.
What do you think? Is online shopping for diapers a great idea, or laziness of the highest order?