This Jezebel post about the PSAs for the Family Violence Partnership in Milwaukee has been in my to-do queue for a couple of days now. I keep clicking on the link, looking at the posters, blinking, then wandering off to do something that doesn't make my head ache.
What I can't figure out -- and if you can offer some insight, I'd appreciate it -- is who these ads are pitched to. Your average pedophile gets off on young girls looking like girls. The boobs scare them, if research accurate. So the campaign can't be for them. Besides, most pedophiles are aware that they are doing something wrong, right?
So let's narrow it down -- who looks at pre-pubescent girls and sees a sex object? Slightly post-pubescent boys are near the top of the list -- but that hardly seems fair. Most pubescent boys see just about anything as a sex object. And most manage to not act on their impulses.
So are large institutions the target for the campaign? The fashion industry? Professional gymnastics? Child beauty pageants? Advertising itself?
No, it all seems too meta. Is this just a crappy PSA? Or is there something else going on that I can't see?
