First, thank you to Mom2Two for pointing me towards this ad campaign by Suave (I have Tivo, so I see nary a commercial these days.) It goes like this: Rapid shots of lady looking pretty, lady then in wedding dress, pregnant lady, harried lady-mom in assorted outfits, mom-lady looking a little haggard, mom-lady fixed up purty by Suave styling products. The campaign line is: "Motherhood Isn't Always Pretty" and the ad says "89 % of moms admit they let themselves go... 100% can get themselves back." Wow, and 100% of moms in my house got crabby when they saw this.

Can you imagine if this campaign was aimed at dads? Dads, did you let yourselves go? Would a styling product help you get "yourself" back? Because this is a theme we've seen like, a billion times: Moms are martyrs who sacrifice even their looks for their families. And so making yourself beautiful again through the latest cream or shampoo or surgery isn't a question of feeling the external pressure on women to be beautiful, or even swallowing what advertisers want us to buy, oh no--it's an act of self-love. It's getting in touch with yourself, the real you, the pre-family you, the you who can only be uncovered when you look hot. 

Yeah, 100% of moms can get themselves back, just by using styling products. You tired from all that sacrifice? Well, there's this hairspray that will do what a living wage and quality childcare and affordable housing and a good educational system and real healthcare won't do. It will totally take the place of a community that raises children, saving families from the isolation that hits us hard. And on a personal level, being pretty will give you that sense of personhood and satisfaction you'd never get from a society that values motherhood and parenting in general and encourages moms to be people, not endless fountains of sacrifice. Yippee for my friggin' Suave shampoo. Now, could we get a new way of selling crap to moms? Because I can only be so strident for so long.