When I left the hospital with my second baby a little over a month ago, I absconded with three of nice big thick flannel receiving blankets, the little onesie they dressed him in and a cheap diaper bag provided by a formula manufacturer, which contained a big water bottle, an abridged version of The Nursing Mother's Companion and other breastfeeding goodies.
It also contained four little single-serve packets of powdered formula.
According to a study published in the American Journal of Public Health, those nice little freebies are actually pretty perilous to breastfeeding. Of 3,900 Oregon women studied, two-thirds of those who were breastfeeding when they left the hospital got free formula a part of their discharge pack. Those mothers were 39 percent more likely to stop exclusively breastfeeding within ten weeks than those who didn’t receive formula.
I'd never understood the fuss about formula freebies – I'd gotten them with my first child as well and all that did was make me more financially solvent and a little less stressed when I chose to supplement – and probably more loyal to the brand that sent me the most stuff.
That said, it's interesting and more than a bit troubling that formula companies cloak themselves as pro-breastfeeding, but slip in a little of their product just in case – not to mention the two cans that arrived out of the blue a few weeks later.
As I understood the article, the issue is not so much the ease of going to formula if you have some handy as it is that including it as part of the stuff you get when you leave the hospital implies the blessing of the medical professionals who’ve cared for you. And, of course, if you're sure you’re going to breastfeed exclusively you'd be more likely to say o thanks to the formula, right?
Still, I'm stubborn as hell when I decide to do something, and the hospital I delivered at is pretty breastfeeding-friendly – I wonder how often people who might otherwise have successfully breastfed were dissuaded when that's not the case.