Remember the mile-long checklist of stuff your area mega-store recommended for your baby registry? Stuff your mom had never heard of, like breast pads, and stuff you had never heard of, like, um, everything else? Of course you know now, but did you even know back then there were so many baby shampoos to choose from?
This was your entry to Parenting, Inc., what one author calls the modern way parents' every fear, hope and dream are exploited to get them to buy things like a souped up baby blanket (the Miracle Blanket) and $800 Bugaboos.
Salon interviewed Pamela Paul, author of the new book "Parenting, Inc." which looks at the new ka-jillion dollar market of all things baby/kid/parent.
Personally, I think we parents know we're being taken for a ride, but swaddling a kid isn't a natural skill all of us develop, hence, the Miracle Blanket. And just try to pry the Bugaboo out of the hands of actual city dwellers. Turns out, they're worth every penny for people who actually haul their kids longer distances than from the SUV to the mall entrance. These are conveniences for parents, not enhancements for the baby. I am very much in favor of convenience for me.
Still, I get the author's point. Other products in the crosshairs: baby signing classes, Baby Einstein videos (I think we all agree on that one), infant sleep positioners, and Time's Up/Time Out Teddy Bear (yes, that's stupid).
What totally unnecessary baby thing do you think, in hindsight, was probably a load of baby crap? For us, quite literally, it was the Diaper Genie.