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Kid's Cereal Bad, Adults' Cereal Good

Posted by Amy Kuras

 Breakfast for many of us families is a bowl of cereal (often gulped down standing up before running off to work or school). Sometimes, it's even dinner on the craziest days.  It's convenient, quick and generally pretty nutritious.
But if you're letting your kids pick the cereal, you may be serving them a less healthy meal than you'd hope.
An analysis in the Journal of The American Dietetic Association found that two-thirds of cereals marketed to children – which meant they had a licensed character or an activity directed towards kids on the box – didn’t meet national standards for sugar content and other aspects.
They also make misleading health claims, like "made with whole grain" or "low in sugar" when in fact they can be just as high in calories or low in fiber as cereals without the health claims.
The ADA suggests instant oatmeal as an alternative – my kid loves the stuff, and the unflavored kinds aren’t sugar laden and good with a topping of fruit. My mother-in-law's trick is to top a healthy cereal with a sweeter kind. And a dietician even suggested serving cereal as dessert, so it's clearly delineated that sugary items like that are treats instead of healthy meals.
The good news is, adult cereals are pretty much OK from a nutritional standpoint, and few cereals, even the super sugary ones, are fairly low in calories even if those calories are empty. So if your kid will eat your bran flakes, let them – they are just as easy and better for you.






Comments

 

Treespeed said:

You mean colored marshmallows and sugar coated white flour aren't nutritious. Say it isn't so.

April 29, 2008 6:20 PM
 

Manjari said:

It seems pretty obvious that those cereals are junk food. I can't imagine too many people thinking Apple Jacks are healthy. Sugar is the FIRST ingredient. That's why they taste so damn good.

My kids love steel cut oats, but they take 30 minutes to make. So yeah, we eat a lot of the instant stuff during the week.

April 29, 2008 6:53 PM
 

LogicalMama said:

Manjari,

If you have a Trader Joe's nearby, pickup their frozen steel cut oats! They are maple and brown sugar sweetened and quite yummy! My guy only likes steel cut oats as well and he'll eat the TJ's frozen steel cut oats. We call it hockey puck oatmeal versus mommy-made!

April 29, 2008 6:58 PM
 

SussLW said:

I'm with Treespeed and Manjari - did this really require much analysis?

I am a big fan of the blended cereal theory - mix a little of something fun with more of the substantial cereals. Of course, several "adult" cereals don't have much nutritional value. I've stopped buying Special K after comparing it to more substantial cereals.

Manjari - I love steel cut oats too - but my husband won't eat them (and I don't have kids yet, just addicted to this blog for the near future). So I make a big batch of steel cut oats, mix in whatever flavoring I want (splenda, maple syrup or whatnot) then divvy it up into single size tupperware for the weekdays. It nukes up great in the microwave and a splash of milk makes it nice and creamy again. So much better than instant! The process to manufacture instant oatmeal removes most of the whole grain value, unfortunately.

April 29, 2008 7:38 PM
 

Erin said:

I prefer steel cut oats as well (can't stand instant).  I like to make it overnight in the crockpot.  Then it is ready to go when I wake up because I am always starving in the morning (pregnant with number 4).  Otherwise it is cereal because I need something fast.

April 29, 2008 10:08 PM
 

leahsmom said:

Calories aren't a bad thing for kids; they're not evil.  They're a source of energy.  I think our nation has truly gone crazy when we care so much about the calories in a bowl of cereal.

Children, young ones, shouldn't be eating the same things recommended for adults.  Small stomachs often require higher calorie contents at a meal to fuel growth and development, because they can't eat enough spinach in one sitting to get all their needs.  Children need fat for their brains to develop.

Don't believe me? Check out the below: junkfoodscience.blogspot.com/.../starving-toddlers-mistaken-for-healthy.html

April 30, 2008 8:41 AM
 

leahsmom said:

April 30, 2008 8:42 AM
 

rene said:

What national standards for sugar? The Dietary Guidelines make no mention of sugar, especially for children. This post exemplifies the nonsensical nutritional information that is harming children.

April 30, 2008 9:35 AM
 

Manjari said:

leahsmom, I don't think that avoiding sugary cereals is quite the same as feeding kids nothing nut produce. Yes, small children have different requirements than adults do. I know a lot of parents who, like me, give their small children full fat dairy products, olive oil, fish, plenty of carbs, etc., but who do not give their children junk food.

April 30, 2008 10:46 AM
 

Manjari said:

that's supposed to say, "nothing BUT produce."

April 30, 2008 6:24 PM
 

troll said:

The only cereal I eat anymore is FiberOne, the kind that looks like worms with bananas or whatever sliceable fruit I have in the house.  My kid loves it!  I was worried that it would blow out his colon because of the amount of fiber in it, but doc says it's fine as long as it's a child size serving, like half of my serving.  It doesn't have many calories so he gets whole milk and I get skim.  The only thing about cereal that's not completely unhealthy is that it costs so much more than the super bad kind.  

April 30, 2008 9:31 PM
 

erin said:

I noticed that Quaker Oatmeal Squares has as much sugar Cinnamon Toast Crunch.  I would have assumed that the oatmeal squares were healthier because they don't taste all that sweet, but really they are probably just as bad.  Gotta read the labels.

May 1, 2008 10:13 AM

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