Strollerderby

RetroFitted: Shine On, You Crazy Lite-Brite

Posted by Jen Chaney

Lite-Brite: It's not just the backdrop for "Larry King Live."

The toy -- which lets kids create cool, funky glowing pictures with multi-colored pegs -- was always genius in its simplicity. All kids like to make pictures. All kids like things that glow. Put the two concepts together and you've got something truly groovy, as this retro commercial reminds us:

You might assume that no 2008 kid would possibly care about a toy that lets him create psychedelic images of Bozo the Clown. And you'd be right, which is why Hasbro continues to keep Lite-Brite fresh. The 'ol L-B is now available in three versions: A portable flat-screen model; the Lite-Brite Cube, which lets more than one child make things with light at the same time; and the freaky-deaky Flash Art Neon Paint Spinner, otherwise known as That Toy That College Kids Will Also Buy So They Can Stare At It After Watching "Harold and Kumar."

Yes, at age 41, the Lite-Brite still continues to appeal to kids of all ages. Want further proof? Just click on this link and prepare to watch your Memorial Day weekend slip away while you attempt to craft a Lite-Brite self-portrait.

RetroFitted appears on Strollerderby every Thursday morning. 


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About Jen Chaney

Jen Chaney is the movies editor and a DVD columnist for washingtonpost.com. Her byline has appeared in The Washington Post, People magazine, USA Today and the Utne Reader as well as various other newspapers around the country. She is the mother of a one-year-old boy, who has not yet learned the word Xanadu. But he will. Trust us, he will.

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