Rare is the parent who hasn't slapped a band-aid on a nonexistent boo-boo so that the crying would stop. But how far will you go to appease a kid with a minor -- or nonexistent -- complaint?
Jennifer Buettner is betting that some parents will go so far as to buy her new product, called Obecalp. It's a chewable, cherry-flavored dextrose tablet that you can safely give to your child when he or she is feeling poorly. Heck, you can give them two dozen of them with no ill effects. Obecalp (read it backwards) is little more than a sugar pill.
Which raises some interesting questions. Is it OK to convince kids that every minor complaint can be fixed with a drug? Or is it a harmless way to soothe a child's psyche? What do you think?
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