Interesting article over on Forbes.com about the BornFree people. Turns out they not only make the bottles, they help make sure that people know how dangerous the BPA-filled versions are.
Apparently, when BornFree began back in 2006, very few people cared about BPA. So what does a dadpreneur (that's a dad entepreneur – see how dumb it sounds?) do? Make sure that everyone knows how bad plastic is. According to Forbes, BornFree's President Ron Vigdor "sometimes exaggerates when comparing bisphenol A-free bottles to polycarbonate versions. 'One is with arsenic, one without. Which one would you like to buy?'"
So what's wrong with that?
It makes me wonder how many supposedly dangerous things are the result of hype rather than fact. I'm not saying BPA-free bottles are a bad thing, or that Bisphenol-A isn't harmful. I have no idea. I'm not taking a side, and if people would rather use BPA-free bottles, I think it's great that they have the opportunity to do so. But think about it this way: if you have a product that you think meets a need, and nobody seems to care, how far do you go to create that need? Are you doing the world a favor or just making a quick buck? Or both? Does anyone have a problem with that? How many question marks can I use in a single post?
image: Amazon.com
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