Strollerderby

As the Cookie Crumbles: A Taste of the High-Calorie Mag

Posted by Madeline Holler

Cookie magazine has the same trappings of a women's fashion magazine with a few notable differences: the beautiful models/actresses on its front cover don't pout (they smile and hold babies), the tips are about efficient parenting instead of efficient orgasming, sex stories are for marrieds not singles, and the under $20 lists are for kiddie birthday presents instead of make-up. 

What you still get from this woman's glossy (aimed at mothers) is a punctured self-esteem, a sinking suspicion the rest of the world (and their kids) are happier than you (and your kids), and that you're the one frump in the world who thinks of clothes in terms of practicality.

Starting with September, the first issue of our re-upped subscription and the Back-to-School one to boot, we're going to nibble at some empty Cookie calories in our monthly feature "As the Cookie Crumbles."

Grab a glass of milk, we'll dig right in:

This month, we like the throwback birthday party games. And some of the lunch packing ideas too. (Sidenote: no matter how easy the pasta omelet may be, eggs smell, uh, suspicious when unpacked from a sealed lunch box. Just don't.) Also, we'll take book recommendations anywhere, anytime and Cookie has many.

But the clothes. Yes, those clothes! So beautiful! So impish! So, so, so impractical!

The timeless classics featured in the mag's first-day-of-Kindergarten piece, "They Might Be Giants," are endearing and cute for sure. But more honest to label them "back-to-the-portrait-studio," or "back-to-Maddox's-exclusive-birthday-party" than something they might actually wear around paint, clay and unsupervised scissor use. The fabrics and prices and styles would make you dress your kid and keep her at home, lest one Little Marc Jacobs outfitted beauty snag her $150 bramble-tweed top on a sticks-and-wire model of The Giving Tree.

And, yes, we're all about gender-bending and spectrums and just letting boys be boys (or boys be girls ... whatever feels right!) ... but we're confused by the Happy Man blouse ($77) on the androgenous kid model (p. 150, pictured at left). S/he's cute, don't get me wrong. And the red tights are OK, but uncomfortable. Still, question: this isn't a boy's outfit, is it? Because unless Henry is getting homeschooled, he's going to get his feelings hurt -- not to mention mud all over his brilliant red leather booties ($250). Now whose self-esteem has been punctured?

You know, if you've ever seen a school's lost-and-found box (crate? room?), you know whenever you kiss your babe good-bye, you're also saying a possible farewell to jackets, vests, overshirts and, yes, $245 Burberry cardigans. But that's the practical frump talking. 


Photos: Cookiemag.com


+ DIGG + STUMBLE

Comments

 

MomofBeans said:

My coworker got me and the other young mother in the office a Cookie subscription. I really, really want to like Cookie, but it totally bums me out. It makes me feel fat, tired, and broke...and I may actually be all of those things, but I don't like being reminded of it. I enjoyed the lunch ideas in this issue. It's fun to look at the clothes, even though I can't afford any of them. Seriously. I'm skidding into each payday with like $30 left in my checking account. We pay close to $300/week for daycare. If I bought a $300 pair of boots my husband would probably jump on me with all four feet. I really wish there was a magazine for young-ish parents who are flailing in the murkey waters of adulthood and need a flotation device tossed to them. Parents like me, who don't scrapbook, but also don't buy their children Burberry sweaters.

September 16, 2008 10:45 AM
 

leahsmom said:

<i>"What you still get from this woman's glossy (aimed at mothers) is a punctured self-esteem, a sinking suspicion the rest of the world (and their kids) are happier than you (and your kids), and that you're the one frump in the world who thinks of clothes in terms of practicality.</i>

Which is the same thing I get from any other "women's" magazine. They ought to rename them the diet and cosmetics industry magazines, because they sure ain't doing anything for women.  I'm done with the whole mess and just sticking to Atlantic.

September 16, 2008 11:28 AM
 

Leila said:

He he he, my thoughts exactly. All American women's magazines are just pushing these fake necessities on us - you MUST HAVE this $5,000 it BAG/DIAPER BAG! Look at this beautiful (not) designer bedding! I keep thinking, they sell those mags on supermarkets but they are only talking to women who make six-figure salaries. Why can't they mostly do fashion editorials with affordable items that you find at Target or Baby Gap? I don't even think those designer clothes are that much prettier or with such superior quality that would be worth a month of my salary.

September 16, 2008 2:15 PM
 

Terrierhead said:

There used to be a great magazine called Budget Living that I felt actually applied to people like me.  They featured fashion spreads for kids showing what was new at places like Target and Old Navy as well as practical clothing from online retailers.  After several months of putting out a great magazine, the Budget Living crew started to sneak in the occasional $500 coat or $200 pair of shoes.  Then the magazine vanished.  

September 16, 2008 5:11 PM
 

Manjari said:

I am with all of you on this. Just wondering, though - how is that different than so many of the expensive baby/kid clothes featured on droolicious?

September 16, 2008 9:41 PM
 

hongkongmom said:

I love Cookie magazine - it's so pretty and has such cool party ideas and a fabulous graphic design layout. But I'm with you - it's laughable how impractical much of the mag is - the travel section always kills me, it's clearly aimed at millionaires who can take their nannies with them on trips to the world's fanciest resorts.  Like Momofbeans, I'm no scrapbooker, and the other Parenting magazines seem a bit too 1950s housewifey to me, but the Cookie lifestyle is way too bling for my checkbook.

September 17, 2008 5:47 AM
 

Twintown said:

I excitedly subscribed to Cookie before the first issue even came out.  I lasted three issues, then wrote a nice, long letter to the Editor cancelling my subscription and detailing the "why" behind it.  It was just too TOO - kwim?  Seemed more like it should be a local mag for Manhattan parents only.

September 17, 2008 10:59 AM
 

Anne said:

This is why the Cookie should crumble and be swept away.  Who needs it?  Not me!

October 6, 2008 2:13 PM

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