Strollerderby

Economy? Down. Halloween Sales? Up!

Posted by Jen Chaney

We all know that the U.S. economy is in a state that financial experts describe, in technical terms, as "totally in the crapper." But despite that, sales of Halloween costumes and other assorted paraphernalia are on the upswing this year, according to this story in the L.A. Times

Several stores in the Los Angeles area report that they are doing robust business, and a few shoppers tell the Times reporter that they plan to spend even more on their '08 All Hallow's acitivities than they did on last year's. ("My investment accounts, I'm watching it go down and down and down ... So this is an escape," explained Erich Hamner.)

That's in keeping with a survey by the National Retail Federation, which also projects more spending this year over last and estimates that the average American will spend $66.54 on Halloween.

It's hard to know if these findings are truly representative of a national trend. I am guessing that Halloween spending in, say, some of the harder hit towns in Ohio or western Pennsylvania is not chugging along to the same degree one might find in L.A., Chicago or New York. But the overall theme also dovetails nicely with this item Madeline posted on Wednesday, which indicates some families are not cutting back when it comes to their kids.

If that phenomenon -- wanting to make sure the little ones have a good time -- synchs up with the one mentioned by Hamner -- "I need to escape from my financial woes by dressing up as Batman" -- then Halloween could very well be especially lucrative for those in the costume-and-candy business. But what do you think? Will this be a bigger trick-or-treat day than ever? And how are you and your family handling the holiday this year? Throwing even more cash at it, or trying to be budget-conscious?

Related Links:

Despite Recession, Kids Stuff is the Last to Go

5 Best Halloween Children's Book

What are your kids wearing this Halloween?

A Halloween Playlist for Your Kids' Party

Defamer's Top 10 Halloween Specials

Image: Pumpkin Masters


+ DIGG + STUMBLE

Comments

 

JeanneSager said:

We've always been frugal on Halloween - I stick with hand-me-down costumes. And I carpool with a friend when we trick-or-treat to save gas money.

But I bought the same amount of goodies for trick-or-treaters this year that I did the year before. That said, we spent less than $20.

October 26, 2008 10:51 AM
 

Arrow Tech IV said:

I think Halloween is a much more affordable holiday than Christmas, generally.  So, if people are being realistic and anticipating having a fairly quiet Christmas, they might spend a little more this Halloween on costumes and candy so that they can have the enjoyment of splurging.  Halloween costumes can usually be reused several times during the holiday period (schools have costume contests, there are church events/parties, parties for Moms' groups, AND actual trick-or-treating).

While I bought my son's Elmo costume secondhand, my husband has fully decorated the house for the first time in years and we attended a church event yesterday that was so much fun.  Knowing that we'll probably be giving small/minimal gifts this Christmas, it felt really good to "celebrate" something.

Plus, heck, Halloween is easier to make special than Christmas.

October 26, 2008 12:50 PM

About Jen Chaney

Jen Chaney is the movies editor and a DVD columnist for washingtonpost.com. Her byline has appeared in The Washington Post, People magazine, USA Today and the Utne Reader as well as various other newspapers around the country. She is the mother of a one-year-old boy, who has not yet learned the word Xanadu. But he will. Trust us, he will.

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