
The war has ended, and we are all winners -- the kids can watch Dora, the grown-ups can watch Colbert. Technically, the kids can also watch Colbert, and the grown-ups can even watch Dora.
Viacom and Time Warner have reached an agreement, terms to be fleshed out later, that will keep the various channels on the air for Time Warner Cable subscribers, according to the New York Times. Perhaps they took Dora's advice to "stop and think" for a minute.
One interesting idea did come from this, however, via the comments below: pay-per-minute television. I like it. They'll never DO it, but I like it. It would probably greatly reduce TV viewing in most households. "Hey kids, there's a Spider-Man marathon on! 65 episodes in a row!" (That was this morning, actually.) If you add, "It'll only cost us a dollar a minute!" I might just pick up a book, y'know?
Anyway, for now, everyone can keep watching their favorite shows. And thank goodness -- isn't there a new "Hills" spinoff? (Note: if there is, I don't know what it's called because I don't watch that show. But somebody must.)
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If you get your TV service from Time Warner Cable and your kids love them some SpongeBob and Dora The Explorer, you might want to stock up on DVDs.
Viacom wants an increase in the fee Time Warner pays to carry their channels, and Time Warner doesn't want to pay it. The deadline is midnight tonight. What channels are those? A partial list: Nickelodeon, MTV, VH-1, Comedy Central. So no Diego for the kiddies, and no Daily Show and Colbert Report for you. (Or for your kids, if they enjoy a humorous take on current events.)
Unsurprisingly, both sides think they are right. In a press release, Viacom says the following: " Ultimately…if Nickelodeon, COMEDY CENTRAL, MTV and the rest of our programming is discontinued - over less than a penny per day – we believe viewers will see this behavior by their cable company as outrageous." The fee increase Viacom is asking for is "about 25 cents a month, or $3 a year, per subscriber for its package of channels," according to the LA Times. Time Warner says its about Viacom trying to make up for decreased ad revenue: the LA Times quotes Time Warner Cable spokesman Alex Dudley as saying, "Advertising revenue stinks so they are looking to stick our customers for the difference. We have to hold the line for our customers. They are holding our customers hostage for a bunch of networks with sagging ratings and only one or two good channels."
Personally, I've felt for years that it should be possible to pick and choose which channels you actually want to receive. For example, Comedy Central, sure. But no one in my house watches Nickelodeon, so that one can go. Of course, that's not how it works. Oh well.
The thing is, while both sides may or may not have valid points in this matter, customers don't really care. It's not like Time Warner will offer refunds if they drop the Viacom channels from their lineup (although I suppose they might if it lasts long enough). But I think it you ask cable customers, the vast majority would say that they pay too much for their service. Take away channels that they actually want to watch, and that makes it even worse. It's two rich companies fighting with each other over more money, and while they fight, I don’t get to watch "The Hills." (Note: I don't actually watch "The Hills." That's just an example.)
Anyway, midnight tonight. If Viacom and Time Warner can't come to an agreement by then, bye-bye Dora and Jon Stewart. Let's see what happens.
Source: LATimes
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