Pink and blue. Now those are some loaded colors. Put a baby in a blue or pink onesie and their sex is more than specified, it is considered an honest hued fact. The gender affiliation of these two shades has become a seemingly universal trend, with color conditioning occurring immediately out of the womb. It ain’t no wonder that many a young girl and/or boy affiliate with one of these clichéd colors as a major part of their emerging identity.
One woman was curious about this and also happened to have a camera and one hell on an eye. The New York photographer JeonMee Yoon’s daughter became fascinated by the color pink and at the age of five only wanted to dress and play with pink clothing and objects. This inspired The Pink and Blue Project by Yoon, a series of portraits of boys and girls with their own cherished collections of pink and blue objects. The portraits, in her own words, “also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.”
It’s interesting to note that according to color historians, the affiliation of the colors was once reversed. Pink was for boys, being a variance of the “stronger” shade of red. And as the 1918 Ladies Home Journal stated “blue, which is more delicate and dainty, is prettier for the girl." The color conventions we now know only came into being in the 1950s.
Were you a "pink" girl or a "blue" boy or perhaps a "blue" girl or a "pink" boy?
Check out more photos from Yoon's series here.
