I'm not sure how to take the announcement that HASBRO has gotten the contract to start filling the shelves with Sid the Science Kid toys.
Happy my little scientist can cuddle her own bouncing blue-haired, sweet snub-nosed kid? Or sad that I have to be that much more careful opening the Sunday paper, lest she get hold of the circulars and find an advertisement for the latest Sid the Science Kid toy?
It would be hypocritical to say I'm above the toy tie-in tug. Heavens knows how many Sesame Street balls, cars and stuffed friends are bouncing around this house. Not to mention the Dora pajamas the Yertle the Turtle puzzle, the Bob the Builder coloring books. The latter two are even inherently educational - giving me a bit of moral high ground on the issue - but I'm still not going to claim to have stood my ground on the commercialization of childhood.
Still, I groan everytime my daughter learns there's a toy tie-in to one of her favorite shows. She'd been watching Handy Manny for two solid years without every requesting anything Manny . . . until someone (my brother maybe?) gave her the toy book from the Thanksgiving paper. She literally ran from family member to family member as fast as three year old legs could carry her, shouting, "Handy Manny, what I always wanted. Handy Manny!" She didn't care WHAT Handy Manny toy she got, as long as she found Handy Manny under the Christmas tree. Bless my in-laws, they found one packed with all his tools so we could at least put her through her paces on learning the difference between a wrench, a hammer and a saw.
We don't buy every toy that hits the market, and we wouldn't even if we could afford to. But so many of those that infiltrate our house - gifts usually - come in because of that tie-in to a beloved character, and they sorely disappoint. What's the use of celebrating Dora if the doll speaks only English?
That's where the toy tie-in announcements bum me out as a parent. Are we going to be stuck with another hunk of junk that someone ends up gifting our kid's way, just because it has Sid/Dora/Pooh Bear/Uniqua/Cookie Monster. . . on it? Come on toy makers, do you have to do this to us?
With the promise that Sid the Science Kid has shown in getting my little scientist to think up big answers for his big question, I hold out hope that when they get the toys rolling, at least they respect the promise the show has made to parents. Their plucky little kindergarten provides entertainment that keeps kids thinking, and it's not half bad for parents either. It's not mind-numbing nonsense, so the toys should be more of the same.
Keep crossing your fingers - the first array of games and toys from HASBRO is expected to hit shelves this fall. The big question? Will we be stocking them under the tree come winter?
Image: PBS
Related Posts:
