Yes, that toothpick-legged, sexy-haired silhouette to the
right is the new Dora the Explorer.
According to Nickelodeon, an older, more fashionable Dora line—“featuring fashion dolls and accessories” (sold separately)—will be released in the fall and
marketed to tween girls.
The new Dora will go to middle school in the big city and
have a “whole new fashionable look.” The keystone of the new doll will be online
play, in which kids can change Dora’s clothes and accessories—and also
solve a mystery if they feel like it.
It’s no mystery why Nickelodeon would team up with Mattel to
expand Dora the Explorer (cha-ching!), but did they really have to shamelessly
transform Dora from a fearless outdoorswoman whose best friends are talking animals into a materialistic
fashionista? Tween girls are bombarded with enough worries about clothes and appearance as it is.
Considering most children’s obsession with “big kids,” I’m
worried that even three- and four-year-old lovers of Dora will be turned on to
this stereotypical fashion doll, rather than following Dora and Boots on bilingual
humanitarian missions in the great outdoors.
What do you think about the new Dora line--sad makeover, or a way for kids to maintain their connection with a powerful female character?
Image: businesswire.com
Also on Babble:
Liveblogging Toy Fair: Everything You Need to Know About Tween Dora