Conde Nast,
publisher of such household name magazines as Vogue, GQ and Wired recently
shuttered it’s moderately successful mag Domino. Now the word is Conde Nast
needs to bring the ax down on another low performer. On a possible death row
list are Wired, Allure, Details, Gourmet and Cookie magazine – a parenting journal.
Not one to
wait around for natural causes, Gawker set up a poll of their readers to see
which magazine readers feel least deserves to remain on life support. While Gawker readers came out big for stalwarts such as Wired and Gourmet, they were
unmistakable about who should go. According to them, Cookie magazine must die!
Among the
choices for Conde Nast’s chopping block, Cookie is the youngest—a rather
promising upstart. But is this economy may not be the time to invest in a
nascent property. The Gawker poll, however, didn’t ask readers which magazine they found most
financially viable. This poll was a popularity contest; a popularity contest in
which Cookie came out the ugliest date to the prom.
Now we here
at Babble wouldn’t begin to assess the quality of Cookie, we prefer to read a
certain on-line parenting journal that begins with a “B” and ends in “abble.” Nonetheless,
I personally think it good to have many voices of the new parenting generation
out there. But what do you think? Surely some of you have read Cookie. So tell
me, does Cookie deserve the knife?
More Cookie Talk:
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