That silly rabbit and leapin' leprechaun are in for a surprise. It isn't kids they need to protect their sugar-coated cereals from. It's adults.
A new study says fifty-eight percent of kid-centric cereals are being spooned up morning after morning by folks who don't sit down to watch Saturday morning cartoons and the requisite Trix and Lucky Charms commercials.
The American Dietetic Association found that "adult" cereals are generally pretty healthy, and research has shown that seventy-eight percent of successful dieters eat breakfast on a daily basis. So are we figuring that it's parents who lose weight because they're keeping the "bad" stuff off of their shelves, leaving other adult Americans to bulk up on Boo Berry?
After all, remember all that news last year that two-thirds of kid's cereals are loaded down with sugar and are really bad for them. Considering the numbers, less than half of kid cereal eaters are kids, that means either the adults eating aren't parents or they're buying and hiding the sweet treats from the kids.
I don't know how things work at your house, but I can't get much by my daughter. Slip a box of Froot Loops in the grocery cart, and she's bound to be bouncing off the walls by the time we start unpacking those reusable bags, begging for a bowl of toucan treats. Do you hide food from your kids?
Image: Cereal Buzz
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