Mark it – March 2009 is the month viral video marketing campaigns finally died.
Or deserved to.
Have you seen this Potty Dance commercial, or God forbid has someone who seccretly hates you forwarded the video? Sweet mother of – I mean — I just --- there are no words for the wrongness of this. No words. At all. And I don’t mean wrongness in the funny, “I should SOOOO not be laughing at this but I am” way, but the “Are you KIDDING me? Who thought THIS up? And does Kimberly-Clark distribute crack in the lunchroom because this is the only possible way this ad campaign got approved?” way.
For those of you who have been blessed to not see the ad or the video itself, it urges children to “do the potty dance -- put one hand out, then the other, let them drop (which means grab your crotch) and HULA HOOP!”
Yeah. That annoying thing your kid does when they have to go and have waited too long? That you are trying to discourage them from doing and use their words instead? Now we’re meant to teach them to do it as a cutesy little dance apparently.
And it gets better – there’s Tori Spelling. And a video contest.
The sad thing is, I know there are parents out there giggling and thinking this is adorable – and everybody else on the planet is thinking parents are actually stupid enough to think this thing is cute or funny. Me? I have Pull-Ups in my house. This not only makes me want to never buy them again, I want to set the ones I already have afire in protest. It’s a triple threat of insipid, cheesy, and crude.
But can I have whatever the creatives who thought this up are smoking?
Photo: Associated Press
