I enjoy a rendition of Sir Mix-A-Lot’s Baby Got Back as much as the next gal. But when pairing this ode to the gluteus maximus with a kid’s meal and a popular cartoon character my PC meter flies into the red.
Fast food behemoth Burger King debuted a new TV ad this week that pairs Spongebob Square Pants with Sir Mix-A-Lot in a version of Baby Got Back that declares “I like square butts.” The ad takes a song that is intrinsically sexual and markets it to children. The King, of burgers that is, sings about his love of square butts and how he wants to “get with” Spongebob. The once round female behinds have been enhanced with phone books stuffed into spandex outfits to give a more Spongebob Square pants allure, but as Sir Mix-A-Lot says at the end of the ad “Booty is booty.”
I am not alone in questioning the taste level of marketing square booties to the kids. The Campaign for Commercial Free Childhood has taken offense to the commercial as well. The CCFC director, Susan Linn, stated: "It's bad enough when companies use a beloved media character like SpongeBob to promote junk food to children, but it's utterly reprehensible when that character simultaneously promotes objectified, sexualized images of women."
The ad does totally bring the crazy. And yes, it’s amusing in it’s wild nature. Fortunately the long version of the ad is not the one being played on kid’s channels. The full length version aired during the NCAA men's basketball championship. But still using a song based on a sexual predilection and Spongebob does really begs the question ‘what were they thinking’.
Are you offended or amused by the ad?
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