Could your kids' summer Crocs be the last they ever where?
The rubbery shoes that set the market alight in 2007 and had parents running out to buy easy on, easy off footwear for their kids is being described by business analysts as highly risky for investors. Some have gone as far as to say they see the Colorado shoemaker folding by the year's end.
Two years ago, the ugly (but oh so comfy) clogs were flying off shelves, and the stock was moving briskly at $72 a share. Now it's down to $2.99 a share; its fifty-two week high was a whopping $12.50. For parents who don't care for a stock lesson, let's just say things are bad. They lost more than half in 2008 of what they made in 2007.
But if the feet of the kids in my daughter's nursery school are a sign of anything, while Crocs popularity has fallen off with adults (who were largely made fun of by their friends), they're still holding strong with kids. As the mother of a Crocs wearer - the reasons are simple. They're easy for her to put on and take off by herself (especially as we haven't tackled how to tie your shoes) and easy to wash off when she stomps through a mud puddle or steps in something much worse.
Some parents were scared off by news that the shoes were getting caught in escalators last year (although others quickly pointed out that a foot clad only in a flip flop would be in even worse shape), but it seems parents are still buying Crocs.
What about you, Babble readers? Will you mourn Crocs if they slip off in the marsh or do you even care?
Image: Crocs
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