Who are The JumpArounds? You probably will know that all too well very soon.
The JumpArounds are a fictional band which Nickelodeon is basing a new summer series around. There’s Shout. Marina, Kiki, and Twist (Twist and Shout are males), who apparently go around uttering phrases like “hip hop and pop!” or “Cool beans!” when they are happy about something.
The press release from Nickelodeon calls it this: “…a new, original live-action comedy series that teaches preschoolers about music appreciation and how to express their feelings and emotions through movement, song and instrumental music. Set to original pop songs, the 20-episode half-hour series also introduces kids to the fundamentals of music such as melody, rhythm, tempo and performance styles.”
I call it grating. Watching the relentlessly upbeat, chipper videos, all I could think was “Seriously? They got rid of “Jack’s Big Music Show” for this?
But actually, I think it’s not aimed at all at the little kids who loved Jack’s. No, I think it’s directed right at the somewhat older kids whose parents let them watch “High School Musical” and whatever other similar stuff is getting churned out of the Disney factory.
Those movies are, really, way too old for the kindergarteners and even preschoolers who I know watch it, but the JumpArounds are the same boppy choreography and wholesome, insipid music as those franchises but aimed at the little-kid set.
It’s enough to make me turn to Yo Gabba Gabba, really. And Yo Gabba Gabba creeps me out.