The Children's Food Campaign has released a new report analyzing the nutritional value of some of Britain's most popular baby and toddler foods, finding them worse for health than the average cheeseburger or chocolate cookie, claims the Guardian.
Of the foods surveyed, only half were found to be low in sugar, sodium and saturated fat--some even contained the dreaded transfat. But the worst culprit for unhealthy baby food was the Heinz company, of whose surveyed products, only one quarter were deemed to have sufficiently low amounts of sugar, sodium and fat.
Two Heinz products were singled out for headliner status. Farley's Husks, were higher in sugar than chocolate digestives, while mini cheese biscuits were found to have more fat than a McDonald's quarter pounder with cheese. Both are foods aimed at beginning eaters and toddlers.
Okay, so these foods are unhealthy. Do they claim to be healthy? Do parents merely assume anything for a baby or toddler is healthy? I feel that while it would be nice to see the food industry regulated better in certain areas, determining what is a good diet for myself and my young children is my responsibility. In the line of this duty, I take nothing for granted. I read labels, determine what's in the processed food I give my children, then mete out such foods sparingly, focusing instead on whole foods in a nice variety.
Contrary to some opinion, this actually doesn't take a great deal of extra time or energy on my part. Washing and/or peeling and/or slicing a piece of fruit really isn't that much harder than opening a box of crackers and shaking a pile of them into a bowl. And even when the fruit is organic, it's usually cheaper. And it doesn't take a master's degree in nutrition to know it's healthier than the crackers.
So sure, shame on Heinz for marketing unhealthy food to parents. Shame on them for basically trying to get us to train our kids to expect food to taste sugary, salty, and fatty, so they'll have lifelong junk food customers. But ultimately? Shame on us for not taking the four extra seconds to read the back of a box before we throw it in the grocery cart. Really, it ain't that tough.
image: junkfoodnews.net