Bloggers are a goldmine to advertisers. Think about it: if you, as an advertiser, could get someone to advertise your product for you,
and for practically FREE, wouldn't you? All you'd have to do is maybe
send out a sample. That's it! And then you're golden, because you've
got all these influential people talking up your product to their buds
on the blogosphere! Perfect!
Of course, the PR people for the
advertisers are smart. Hey, they have to be! So they try to target
bloggers that 1. have readership and therefore influence, and 2. blog
about things that sort of relate to the product (or not; I've had some
wacky pitches).
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