Don't you hate it when something as obvious as a McDonald's campaign promoting Shrek the Third succeeds in transforming a simple outing to Playland into your 2 year old asking about for another chance to push the burp button on "the guy?" No? Well, then you're probably much too busy cooking healthful veggie-filled meals. My kids? They eat at McDonalds.
But nevermind all the beef recalls and the concerns about childhood obesity. What really gets me is all the Happy Meal Marketing. I doubt George Lucas knew what he was starting, back when he turned heads by creating a whole product line from Star Wars.
Now we have that damn Shrek. You know the one. The "movie for kids" that's really just an excuse for parents to embrace their inner teenager and tell fart jokes? Well, the promotion is working. And McDonalds is laughing all the way to the bank.
