Holy *#!@, this is interesting.
The Nielsen Co. released a new study on PG-rated movies
that says profanity can make the difference between a big hit or a
major flop. According to the study, films that scored a 0.8 on a
10-point profanity scale earned an average of $69 million at the box
office. Flicks that got a 2.8 on the profanity scale made only $38
million on average.
Sex and violence, which tend to fall on the milder side in PG movies, were not determining factors.
Now
before you start assuming that parents are more concerned about
exposing their kids to obscenities than blood or gore (or the makers of
"Saw" get the bright idea to release their next sequel with no curse
words), let's explore this further.
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