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• Brand Names Play Increasing Role in Bullying

  A poll by the British Association of Teachers and Lecturers found that the products kids want to own are largely determined by a desire to be accepted by their peers. And this is an understandable, given that almost half of teachers report that kids who can’t afford the “right” clothes are ostracized or bullied. Read More... Posted Aug 12 2008, 07:25 PM by Hannah Tennant-Moore with | with 4 comment(s) Filed under: children, kids, bullying, Britain, marketing, advertising, labels, advertising to children, youth, association of teachers and lecturers, ads directed at kids, brand bullying, brand names

• Happy Meals Flunk Out of School

  On the one hand, I think it's great that a Florida McDonald's is withdrawing from a "Made the Grade" program, in which it rewarded Happy Meals to kids who got good grades. On the other hand, why was this going on at the school in the first place?  The decision to end the program came all the way from the executives at corporate headquarters half-way across the country -- not the school leaders. In a nutshell, here's what happened: a parent saw the jacket of her child's report card had the McDonald's golden arches ... Read More... Posted Jan 19 2008, 11:39 AM by Madeline Holler with | with 6 comment(s) Filed under: mcdonald's, marketing to children, marketing, florida, marketing junk food to kids, activism, marketing to kids, ad agency, grades for pay, advertising to children, grades

• Kid's Ad Exposure to Alcohol Down, Sort Of, Maybe

  I love studies like this one: "kid's exposure to alcohol ads is down!". Uh, except when it's not. And "down"? What do we mean by that? Something really measureable? Well, no. Not exactly. In fact, when you look more closely, it appears that kids are actually exposed to more alcohol advertising, not less.  How can this be? This is how:   Read More... Posted Dec 20 2007, 10:02 AM by Karen Murphy with | with no comments Filed under: kids, television, alcohol, advertising to children, kids and drinking

• Prickly Chef Calls BS on Rachael Ray Donut Endorsements

  Celebrity chef Rachael Ray can just plug her ears with a stack of katrillion dollar bills if she wants to tune out the latest criticisms of fellow chef Anthony Bourdain. He makes sense to me, so I’ll do what I can to amplify this round of nitpicking at the 30-Minute Meals Empress. Bourdain’s all over her for signing up to endorse Dunkin’ Donuts. He says Ray is influential, especially with children, and that shilling donuts is akin to ... Read More... Posted Oct 12 2007, 02:36 PM by Madeline Holler with | with 13 comment(s) Filed under: nutrition, childhood obesity, anthony bourdain, diabetes, rachael ray, advertising to children