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• Teacher Sells Ad Space on Math Tests to Cover Budget Shortfall

  Tom Farber had three choices. The California teacher could pay for paper to print his students' tests on himself. He could cut out the practice sheets he's traditionally given the kids to help them bone up on their math skills.  Or he could sell advertising space on the math tests. Read More... Posted Nov 21 2008, 11:34 AM by JeanneSager with | with 6 comment(s) Filed under: advertising, teacher, school funding, Jeanne Sager, advertising to kids, underfunded schools, school budget

• They Say: Kids Escaping Advertising Blitz On the Net

  For kids, browsing the 'net is about content, not clutter. That's what a new report issued by the Nielsen company says. The company's online branch says sites visited by kids 2 to 11 has the "least advertising clutter," while sites for the greatest generation are chock full of ads. Read More... Posted Oct 29 2008, 05:32 PM by JeanneSager with | with no comments Filed under: marketing to kids, noggin, Jeanne Sager, they say, internet sites for kids, kids online, advertising to kids, Nielsen