According to Daddytypes, they're setting up the displays for the super-high-end stroller-to-the-stars Stokke Xplory at the Babies 'R Us in Manhattan's Union Square. Remember going to BRU to check out strollers sometime around your second trimester? If you did it more than a couple of years ago, your choices were probably Graco and Evenflo, in navy or khaki, full stop. Then the Maclarens trickled in, and now BRU's movin' on up, indeed.
It's interesting in the same way that it's interesting that I bought Proenza Schouler clothes at Target, with one small exception: I didn't have to pay atelier prices for those clothes, and I got the buying experience commensurate with the cost (and I got lipgloss and toilet paper, too). If I'm going to spend Stokke money on a stroller, I'm going to need my ass kissed a lot more than they're going to kiss it at Babies 'R Freakin' Us.
I'm afraid people who don't follow the exciting world of how rich people push their babies around are going to see this at their local baby gear mart and think "THIS is high design?" I don't think it is. I think it looks like the high chairs at fast food restaurants. But that's just one mama's opinion, and I assure you, if you're pushing an Xplory, you must know more about design than I do (or, you have a deep fondness for Taco Bell).
But let me know if you hear that BRU's going to carry the Bugaboo Bee. I've decided it's not worth having another baby for, but I might be willing to get a tiny dog and push that around.
