The first time my daughter started shrieking "happy meal," from the backseat, I didn't know what she was saying. Then I saw the giant billboard. It was Ronald hair red, with a giant golden M in the middle. That's it. "Mommy, it says happy meal!" my daughter yelled again.
Yup, marketing to kids works. So does making your business family friendly. Which is why I recognized our family in Jennifer Blaise Kramer's Bad Parent: Supersize Me. We've stopped fighting the fast food fight, and we're not apologizing.
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