By the time you read this—depending on where you live—Alec Baldwin may or may not have walked the gauntlet on the View to apologize to his daughter for calling her "a pig."
Baldwin and his PR team have been working at carefully coordinated public acts of self-flagellation which began when he apologized for being an ass on his website and left his guest book wide open for people to concur. Then we moved on to his consultation with Dr. Phil which was "far-reaching." Oh, and by the way, Dr. Phil was allowed to talk about it with Larry King.
Next, Alec symbolically threw himself on the sword asking NBC to cut him from 30 Rock, saying, "he didn't care if he never acted again." He just wants to work for alienated parents' rights forever and ever. NBC, of course, said, "See this piece of paper? This is your contract. We own you for another year, dude."
So what's left? The ultimate walk of shame: having to appear contrite on the View in front of short-timer Rosie O' Donnell and her nemesis Elisabeth Hasselbeck. Actually, that might be penance enough.
Alec, you're one shrewd mofo. I give you that... and I'll be watching.