It’s unpopular to say so, but I honestly don’t know how parents got
anything done before the advent of not one, but two, little-kid
oriented channels on cable TV (not to mention to glory that is PBS).
Before I had kids, they were not going to watch TV at all. Then, well,
there was the unfortunate confluence of a big deadline with a sick
babysitter and yeah, out came the Elmo and it’s been a slippery slope
ever since.
What we may not realize, though, is there is a
cutthroat business behind those cuddly animated characters and
exuberant singing movers. Disney Channel and Nickelodeon have been in a
pitched battle for years, stealing executives, ideas, and inspiration
from each other and battling it out for the eyeballs of our kids.
This NYT article outlines some of that fierce rivalry,
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