There's a story on how critics say the U.S. government's public health campaign on obesity is too tame to do any good. The campaign, called "Small Steps," advocates healthier snacks and using the stairs, but some health groups say the ads won't effect meaningful change because they aren't hard-hitting enough. Interestingly, in the middle of the article on MSNBC was a Hoodia weightloss spot showing an obese woman rapidly shrinking. Ha! But here's my favorite part:
Young viewers pay more attention to ads that evoke feelings of personal loss, sadness, anger, disgust or fear, according to an analysis by the Centers for Disease Control and Prevention. Kids also tend to remember such ads longer.
That drama is lacking in the obesity spots ...
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