Here’s a newsflash: Frosted Mini Wheats are not health food. Yes, yes,
I too am shocked that anything whose name starts with “frosted” is not
perhaps the healthiest thing you can choose for your breakfast.
This
was apparently not the view of Kellogg, however. Right on the box, (and
I have one in my house so don’t think I am all hating on Frosted Mini
Wheats) Kellogg claims the cereal improves children’s attentiveness
nearly 20 percent. However, the study referenced in the advertising
actually found attentiveness improved in only half the kids who ate
Frosted Mini Wheats, and only 11 percent of the kids who ate them
improved their attention by 20 percent.
The Federal Trade Commission slapped Kellogg for making these claims, and Kellogg last week entered into a settlement with the FTC which will
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