When
I became a parent, many things changed. For example, I started thinking
quite a bit about someone else's poop. Also, I now look at babies, both
real ones and artistic images, with a very different set of eyes. So it
shouldn’t be a surprise that I paid a tad more attention to this
headline from a recent press release:
Realistic Miniature Baby Sculptures Are Not Edible
I think that falls under the "Free Beer! Now that I have your attention…" chapter in the PR 101 Handbook.
The subheadline is much more obtuse, but when combined with the opener was intriguing enough to get me to read on:
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