New York has offered free breakfast to public school students,
regardless of need, since 2003. But the program, which served hot meals
in school cafeterias, wasn't used by anywhere close to the number of
students who qualified for free or reduced lunches. It seemed that kids
felt embarrassed to show up early and eat in the cafeteria, singled
out. School officials needed to figure out how to reach poor kids, or
even not-so-poor kids who skimp on breakfast, which nutritionists and
pediatricians call (all together now) "the most important meal of the
day."
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